SEPTEMBER 17, 2024 - Dr. Seuss Enterprises, a leading global children’s entertainment company, today announced the promotion of Ellie Terveen to Vice President, Operations, where she will lead global licensing, publishing, retail, and digital for Dr. Seuss. Terveen’s appointment comes as Dr. Seuss Enterprises continues to grow the iconic IP across a number of strategic categories, including publishing, consumer products, education, and entertainment, and correspondingly expands its team.

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Prior to her current position, Terveen was the Senior Director of Publishing and Sales at Dr. Seuss Enterprises, where she oversaw the company's global commercial and brand success by formulating and implementing international and domestic licensing plans, retail programs, and publishing expansion strategies.

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"Stepping into this new role as Vice President of Operations is both an honor and a privilege,” said Terveen. “I am looking forward to continuing the mission of Dr. Seuss Enterprises and working alongside such a talented and dedicated team. I am deeply grateful for the trust and confidence placed in me, and I look forward to the continued partnerships to drive brand growth and success."

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President & CEO of Dr. Seuss Enterprises, Susan Brandt, stated, "Ellie Terveen’s vision and expertise over the past year have been critical to many of our recent successes, and we are confident that in this new role, she will continue to drive us forward in a number of key areas. This promotion to Vice President of Operations is a testament to her leadership and the positive impact of her work to date.”

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Before joining Dr. Seuss Enterprises, Terveen was the Interim Senior Director of Global Retail Operations at adidas, where she gained significant experience in retail strategy, in-store marketing, sales, operations, and business analytics. Her career in retail spans over two decades, and she is known for her expertise in using data analytics to drive brand growth and success​​.

SEPTEMBER 5, 2024 - Dr. Seuss Enterprises has partnered with award-winning content studio and digital media network, Little Dot Studios (an All3Media company), to expand the Dr. Seuss IP within the digital landscape and specifically establish Dr. Seuss as a premier YouTube destination. Dr. Seuss Enterprises is building the presence of the beloved IP on YouTube and other digital platforms with the goal of meeting families and educators at destinations where they are discovering and consuming new content online.

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The new channel already has a full slate of always-on original programming produced by Little Dot Studios, including read-alongs as part of the Dr. Seuss Storytime series and fun phonics games such as Learn to Read with Dr. Seuss Babies, which also marks the very first launch from the recently announced Dr. Seuss Babies brand. The Lorax’s Nature Club and The Cat in The Hat’s Quirky Quiz formats will explore the world around us, while the drawing series Draw Your Dream Pet will celebrate creativity and imagination. The channel will also feature Spanish-language content for bilingual and Spanish-speaking households. With new episodes rolling out regularly on the channel, there will always be something fun and enriching for families to tune into. ‍

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Susan Brandt, President and CEO at Dr. Seuss Enterprises, said, “YouTube is such an important entertainment destination for families. Parents trust Dr. Seuss to deliver high-quality, educational, and entertaining content. The Dr. Seuss YouTube channel will bring our trusted and beloved characters to life in fun and unexpected ways. We expect our channel will be a go to resource for parents and teachers looking for content they can confidently share with the children in their care.”

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To support the read-alongs, Little Dot Studios will also implement an ongoing organic channel management strategy, complemented by targeted paid media efforts.

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‍Holly Graham, Chief Commercial Officer at Little Dot Studios, said, “Our unique understanding of YouTube content paired with the rich heritage and love of the Dr. Seuss brand will ensure the creation of an engaging, always-on hub. Dr. Seuss characters are already so beloved and we are confident that audiences are going to relish viewing their favourite characters in new and interesting ways.”  

Little Dot Studios has collaborated with Electric Studios, part of Electric Theatre Collective, which provided the animation throughout the project.

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To celebrate Earth Day, Daniel Arsham looked to one of everyone’s favorite canonical “take care of the planet” tales: The Lorax. In partnership with Dr. Seuss – marking the first time an artist has ever officially collaborated with Dr. Seuss Enterprises – Arsham curated his own iteration of the classic story, complete with hand-drawn artwork and fully recycled paper.

Arsham’s iteration of the book comes complete with 25 original drawings.  A poster emulates Arsham’s new cover art for the timeless story.

A full merchandise capsule also accompanies the book’s release, complete with eco-friendly apparel (crafted from eco-cycle materials) and porcelain trays.

Apparel spans hoodies and t-shirts, with hoodies arriving in white and featuring a smaller graphic on the front with the cover art on the back, and long-sleeve tees surfacing in baby blue. The tees read “The Lorax Arsham Studio” on the front and see the Lorax himself resting atop a Truffula Tree with Arsham’s “A” stamped on it.

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View the full collection now at Daniel Arsham’s official webstore, and expect the full range to be released for purchase this Friday, April 26.

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Global kid’s entertainment company Dr. Seuss Enterprises has promoted Nicole Gates from Senior Corporate Counsel to Vice President, Legal and hired Mike Lancaster to serve as Corporate Counsel. Gates will report directly to Susan Brandt, CEO and President of Dr. Seuss Enterprises, and Lancaster will report directly to Gates.

In her new role, Gates will manage the Dr. Seuss Enterprises legal team and provide strategic guidance on major corporate initiatives and operational matters. She will oversee all legal matters concerning the company’s portfolio, including Dr. Seuss books, television programs, films, stage productions, digital media, exhibitions, licensed merchandise, and other partnerships. Gates will also administer global trademark and copyright portfolios, including trademark maintenance, intellectual property conflicts, and strategic filing projects. Prior to joining the company, Gates held positions at global law firms in California.

“I look forward to deepening and expanding all aspects of the licensing business that promotes and protects the beloved and iconic property,” Gates says.

In his new role as Corporate Counsel, Lancaster will advise on commercial contract matters and provide counsel on day-to-day legal matters, including those arising from strategic partnerships, vendor relationships, and promotional marketing initiatives. He will also focus on drafting and negotiating licensing contracts with publishers, content creators, media and entertainment companies, and retailers. Lancaster recently focused on corporate and complex commercial financing transactions in his role at an international law firm.

“I’m eager to join the Dr. Seuss Enterprises team and incorporate my broad experience into the incredible work this well-regarded property is doing,” Lancaster says.

“I’ve had the pleasure of working alongside Nicole for over five years now, and I cannot overstate what an incredible asset she is to Dr. Seuss Enterprises’ executive team as well as to the company as a whole,” Brandt says. “Additionally, Mike’s years of industry experience will make him a valuable addition to the team. As the legal department develops, so does the Dr. Seuss brand’s strength and impact across the globe.”

DR. SEUSS ENTERPRISES CELEBRATES ICONIC AUTHOR’S BIRTHDAY BY PLEDGING TO GIFT A BOOK TO EVERY BABY BORN IN THE U.S. ON MARCH 2, 2024

Leading Global Entertainment Company Encourages Teachers and Parents to ‘Read Today for Their Tomorrow’ with One-of-a-Kind Pledge

February 15, 2024 – Over the decades Dr. Seuss’s Birthday has become a national staple in classrooms and homes with millions of children, educators, and parents dressing up as their favorite Dr. Seuss character, picking up their favorite book, and celebrating the joy of reading. Today Dr. Seuss Enterprises announced they are honoring this storied legacy with a groundbreaking pledge: They are pledging to give away a free, personalized copy of the cherished book, The Cat in the Hat to every baby born in the U.S. on March 2, 2024. New parents can visit SeussPledge.com to register and claim their baby’s free book.

Books donated for the pledge will be supplied by Dr. Seuss’s long-time publishing partner Random House Children’s books. The interior of each book will include a personalized message that commemorates the child’s Seussian birthday and encourages parents to read to their child every day to help ensure their tomorrows are filled with curiosity, imagination, and knowledge.

Susan Brandt, CEO & President of Dr. Seuss Enterprises, stated, “Helping ensure all children have easy access to books and literacy programs has always been one of Dr. Seuss’s core missions. This pledge is an opportunity for us to honor this storied legacy and call attention to this noble cause. We can’t wait to ship these personalized books out to these special newborns and connect them to a love of reading at a young age. The more books we can get into the hands of children, the more young readers we'll inspire to go great places.”

Dr. Seuss Enterprises is also providing free resources and activities for teachers and parents to celebrate Dr. Seuss’s Birthday and the joy of reading in the classroom and at home with free downloads at Seussville.com.

ABOUT DR. SEUSS ENTERPRISES

Founded in 1993, Dr. Seuss Enterprises is a leading global children’s entertainment and licensing company focused on promoting literacy, education, self-confidence and the wonderful possibilities of a child’s imagination through the beloved works of Dr. Seuss. All Dr. Seuss Enterprises’ profits benefit charitable organizations that focus on causes such as education, health, animal conservation, and the arts. For more information visit DrSeussEnterprises.com or follow us on Instagram.

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Dr. Seuss-Themed Book Reading Events Featuring NFL Players to Take Place on Dr. Seuss’s Birthday, March 2nd at Schools Across the Country

Participating NFL Teams Include Kansas City Chiefs, Detroit Lions, Chicago Bears, Tennessee Titans, Houston Texans, and Miami Dolphins.

February 27, 2023— Dr. Seuss Enterprises and Creative Minds Publications, announced today that they have teamed up with the NFL for the 7th annual Tackle Reading event on March 2nd in celebration of Dr. Seuss’s 119th birthday. This year, the two organizations will bring NFL teams into schools across the country for special Dr. Seuss-themed events featuring a reading of a Dr. Seuss book by an NFL player and other celebratory activities. The NFL teams participating in this year’s events include Kansas City Chiefs, Detroit Lions, Chicago Bears, Tennessee Titans, Houston Texans, and Miami Dolphins.

Tackle Reading events are assembly-style celebrations designed to inspire children at underserved schools to fall in love with reading. At each of the events a current or alumnus NFL player will read a beloved Dr. Seuss book at a school-wide assembly. As part of the event, students will have the opportunity to hear motivational messages directly from the NFL athletes and ask them questions. Every school will receive a collection of Random House Children’s Books titles, each student will receive a Dr. Seuss book from Random House Children's Books and Dr. Seuss school supplies from GEDDES, and every teacher will receive a Dr. Seuss t-shirt from Life is Good and a Cat in the Hat-style hat from Fun.com. The event will also feature other fun elements such as NFL team mascots, cheerleaders, and more.

Kathryn Starke, Founder of Creative Minds Publications, said, “We’re looking forward to teaming up with Dr. Seuss Enterprises for this year’s Tackle Reading event. We hope the combination of beloved Dr. Seuss stories and the players’ enthusiasm will inspire even more kids at these schools to learn to love reading.”

Susan Brandt, President and CEO of Dr. Seuss Enterprises, said, “One of our key missions at Dr. Seuss Enterprises is to work with community leaders to support literacy development efforts in underserved schools. What Kathryn Starke and the NFL have created is truly a selfless, inspiring program, and we’re thrilled to be a part of it as we celebrate Dr. Seuss’s Birthday this year.”

This year marks the 7th annual Tackle Reading event produced by Creative Minds Publications. Over the past six years, the organization has partnered with athletes representing all 32 NFL teams and Hall of Fame members including Roger Staubach, Charles Haley, Drew Pearson, Willie Lanier, and Coach Mike Munchak.

About Dr. Seuss Enterprises

Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, California. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit DrSeussEnterprises.com, or follow on Instagram.

About Creative Minds Publications

Literacy consultant and author Kathryn Starke founded Creative Minds Publications, an educational publishing and literacy consulting company. Starke is the author of Tackle Reading and A Touchdown in Reading: An Educator’s Guide to Literacy Instruction. She has helped over 200 elementary schools around the country achieve reading success.

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