1. Scope

Except as otherwise noted below, this Policy applies to the personal data that we process related to:  

• Our websites, including www.drseussenterprises.com and the other websites upon with this Policy is posted (each a “Site”) and the services available through our Sites, as well as contests, events and promotions sponsored or offered by us (collectively, the “Services”).

• Individuals who use our Services, whose personal data we receive related to the Services, or who otherwise interact or communicate with us related to our Services or our business.

Please review Section 10. Children’s Privacy Policy for specific information regarding the personal information we collect online from children under 13 years old.    

Not In Scope. This Policy does not apply to the personal data that we collect and process about employees and personnel or job applicants and candidates.  

Additional Notices.  In some cases, additional or supplemental privacy notices (each an “additional notice”) may be provided and will apply to certain personal data collected and processed by us. An additional notice will control to the extent there is a conflict with this Policy, with respect to your personal data that is subject to that notice.

2. Collection of Personal Data

As described further below, we may collect personal data directly from individuals, from third parties, and automatically through the use of our Sites and Services.  

Personal Data We Collect Directly. The personal data we collect depends on how you use our Services or otherwise interact or engage with us, but generally may include:

• Name, contact information and communications: we collect personal data when you communicate or correspond with us, such as your name, e-mail address, mailing address, phone number and other contact information. We also maintain records and copies of your correspondence and communications and any personal data you choose to e-mail or communicate to us. If you are subscribed to any of our mailing lists, we maintain personal data including your name, contact details, and we may also collect information about your preferences and other demographic information.

• Registration or participation information: if you fill out a survey or questionnaire, we collect your responses and any other personal data that you provide to us as part of the survey or questionnaire.  If you sign up for or participate in contests, events and promotions sponsored or offered by us, we collect registration or entry information, such as your name, contact information, state of residence and other information.

• Account and profile: some areas of our Sites may provide you with the ability to create an account to access certain content or to otherwise access the Services. If you choose to create an account via one of our Sites, we may collect personal data such as your name, e-mail address, and other contact information, as well as your preferences and other profile data.

Personal Data We Collect Automatically. We may automatically collect personal data about the use of our Services and interactions with us, including information we collect automatically (e.g., using cookies and pixel tags), as well as information we derive about you and your use of the Services. Such information may include:  

• Device and browsing information: information about your device and browser, including IP address, general location information, domain name, page views, a date/time stamp, browser type, device type, device ID, Internet service provider, referring and exiting URLs, operating system, language, and similar device and usage information. For more information, see Section 6. Cookies and Tracking, below.
• Activities and usage: information related to your use of the Services, such as information about the links clicked, searches, features used, items viewed, time spent within the Services, and your settings and preferences.
• Location information: we may collect or derive location information about you, such as through your IP address.  

Personal Data We Collect from Third Parties.  We may collect certain personal data from third-party sources, such as business partners, service providers, public records and other third parties. For example, if you post information about us or engage with us on social media or other third-party platforms or log in to any of our Services with a third-party account (e.g., Google), we may collect personal data about you from that third party platform or account. These third-party platforms and services control the information they collect and share about you.  For information about how they may use and disclose your information, including any information you make public, please consult their respective privacy policies.

3. Use and Processing of Personal Data

While the purposes will vary depending upon the circumstances, in general we may collect, use, disclose and otherwise process personal data for the purposes set forth below.  

• Providing support and services: to provide, improve and operate the Services, communicate with you about your use of the Services, provide troubleshooting and technical support, respond to your inquiries, fulfill your orders and requests, communicate with you, and for similar service and support purposes.
• Analyzing and improving our business: to better understand how users access and use our Services, to evaluate and improve our Services and business operations, and to develop new features, offerings, and services; for quality control and training purposes; and for other research and analytical purposes.
• Conducting research and surveys: to conduct surveys and other evaluations, such as customer satisfaction or market research surveys.
• Customization and personalization: including to provide or recommend features and content; to tailor content we send or display on our Services; to offer location customization and personalized help and instructions; and to otherwise personalize your experiences.  
• Marketing and advertising: to send you information about our Services, such as offers, promotions, newsletters and other marketing content, as well as any other information that you sign up to receive; and to manage and improve our marketing and advertising campaigns so that we can better reach people with relevant content.
• Securing and protecting our business: including to protect and secure our business operations, assets, Services, network and information and technology resources; to investigate, prevent, detect and take action regarding fraud, unauthorized access, situations involving potential threats to the rights or safety of any person or third party, or other unauthorized activities or misconduct.
• Defending our legal rights: including to manage and respond to actual and potential legal disputes and claims, and to otherwise establish, defend or protect our rights or interests, including in the context of anticipated or actual litigation with third parties.  
• Complying with legal obligations: including to comply with the law, our legal obligations and legal process, such warrants, subpoenas, court orders, and regulatory or law enforcement requests.  
• General business and operational support: including relating to financial, tax and accounting obligations; audits and assessments of our operations, privacy, security and financial controls; compliance with legal obligations; in support of our internal business, accounting, governance, record keeping and legal functions; and to consider or facilitate any actual or potential merger, acquisition, asset sale or transfer, financing, bankruptcy or restructuring of all or part of our business or assets.

4. Disclosures of Personal Data

We may disclose the personal data we collect to third parties, as reasonably necessary for the purposes described above and as otherwise directed or consented to by you, including:

• Vendors and providers: to our service providers, processors and others who perform functions on our behalf. These may include, for example, IT and hosting providers, payment processors, analytics providers, consultants, auditors and legal counsel.
• Our affiliates and subsidiaries: to our affiliates or subsidiaries, who will use and disclose this personal data in accordance with the principles of this Policy.
• Related to business transactions: as part of any actual or contemplated merger, sale, and transfer of our assets, acquisition, financing or restructuring of all or part of our business, bankruptcy or similar event, including where necessary prior to the completion of such a transfer, such as to lenders, auditors, and third-party advisors, including attorneys and consultants, as part of due diligence or to plan for the transfer.
• To protect our legal rights: where we believe it necessary to respond to claims asserted against us; to enforce or administer our agreements and terms; to detect and respond to fraud and harmful conduct; and to protect the rights, property, or safety of us and others, including related to litigation and other legal claims or proceedings in which we are involved.
• Others as legally required: to regulators, government entities, and law enforcement as required by law or legal process; to others where otherwise required pursuant to a court order or other legal process; and where we are otherwise required to do so, for example where we are required to publicly disclose the names of sweepstakes and contest winners.

5. Aggregate and Non-identifiable Data

We may also use and disclose aggregate, anonymous, and other non-identifiable data related to our business and the Services for quality control, analytics, research, development and other purposes. Where we use, disclose or process de-identified data (data that is no longer reasonably linked or linkable to an identified or identifiable natural person, household, or personal or household device) we will maintain and use the information in deidentified form and not to attempt to reidentify the information, except as permitted by applicable privacy laws.

6. Cookies and Tracking

We and our third-party providers may use cookies, pixels (also known as clear GIFs, web beacons or tags) and other mechanisms to automatically collect information, such as browsing, activity, device and similar information, within our Services. We use this information to, for example, analyze and understand how users access, use and interact within our Services, to identify and resolve bugs and errors, and to assess secure, protect, optimize and improve performance.  For information about the choices you have regarding the use of cookies on our Sites, review Section 9. Privacy Choices.  

Cookies.  Cookies are alphanumeric identifiers that we transfer to your device’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site and Services, while others are used to enable a faster log-in process or to allow us to track your activities at our Site and Service.  Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site and Services who disable cookies will be able to browse certain areas of the Site, but some features may not function. For a list of cookies used on this Site, see the Cookie Declarations.

Pixels. Pixels are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies (which are stored on your computer’s hard drive) pixels are embedded invisibly on web and app pages. We may use these in connection with our Services to, among other things, track the activities of Site visitors, help us manage content, and compile statistics about usage. We and our service providers may also use pixels in HTML e-mails, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.

Third-Party Analytics. We use automated devices and applications that are provided by third parties, such as Google Analytics, to evaluate usage of our Site and Services.  We use these tools to help us improve the performance of our Site and user experiences. These entities may use cookies and other tracking technologies as part of their services.  For more info about Google Analytics and how to opt out of collection of your browsing data by Google Analytics, go to You can download the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout.  

Browser Signals. Currently, our systems do not recognize browser “do-not-track” requests or other browser privacy signals. You may, however, disable cookies as discussed above (e.g., by disabling cookies).  You may also manage your cookie settings for one of our Sites as described below, in Section 9. Privacy Choices.

7. Third Party Links

Our Site and Services may contain links to unaffiliated websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those websites. We are not responsible for the information practices of such websites.

8. Security  

We have implemented safeguards that are intended to protect the personal data we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee security.

9. Privacy Choices

You have certain choices regarding our processing of your personal data.  For example:

Marketing Communications. You may opt-out of promotional e-mails by following the opt-out instructions contained in the e-mail. If you opt-out of receiving promotional e-mails, we may still send you e-mails about your account or any services you have requested or received from us.

Cookie Preferences.  You can review or change your preferences for most cookies and tags on a Site, other than those that are necessary to operation and functionality, by adjusting your cookie settings for that Site. To review and adjust you cookie preferences for this Site, use our cookie preference manager. These preferences are browser and devices specific. So, you will need to set your preferences for each browser and device you use, and if you subsequently delete or block cookies you may need to reapply these settings.  

Review and Correction. You may email us at privacy@drseuss.com if you would like to request to review or modify personal data that you have submitted to us by contacting us via the information provided in the Contact Us section below.

Additional Rights. Residents of certain U.S. states (including Virginia, Colorado and Connecticut) may have additional rights under applicable privacy laws, subject to certain limitations. These rights may include:

• Correction: to correct inaccuracies in their personal information, taking into account the nature and purposes of the processing of the personal information.
• Deletion: to delete their personal information provided to or obtained by us.
• Access: to confirm whether we are processing their personal information and to obtain a copy of their personal information in a portable and, to the extent technically feasible, readily usable format.
• Opt-Out: to opt out of certain types of processing, including:
  To opt out of the “sale” of their personal information.
  To opt out of targeted advertising by us.
  To opt out of any processing of personal information for purposes of making decisions that produce legal or similarly significant effects.

You may submit a request to exercise your privacy rights by emailing us at privacy@drseuss.com.  We will respond to your request as required under the applicable privacy law(s).  If we deny your request, you may submit a request to appeal by email to privacy@drseuss.com.

10. Changes to this Policy

This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site.

11. Contact Us

If you have questions about the privacy aspects of our Site or Services or would like to make a complaint, please contact us at privacy@drseuss.com.

12. Children’s Privacy Policy

We are committed to protecting the privacy of children who use our Sites and Services. This section includes disclosures required under the Children’s Online Privacy Protection Act of 1998 and its implementing regulations (collectively, “COPPA”). We do not knowingly collect, use, or disclose personal information online from children under thirteen (13) years old without prior parental consent, except as permitted by COPPA, such as where we only collect persistent identifiers and use these only to provide support for the internal operations of our Sites and Services.  

This section notifies parents of:

• The types of personal information we may collect from children under 13 years old
• How we use and disclose this personal information  
• The rights parents have regarding this personal information

This information in this section only applies to the personal information that we collect online from children who use our online Services that are directed to children or from children that we know are under the age of 13 (hereafter, each a “child” and collectively, “children”).  The operator of our Site and online Services is Dr. Seuss Enterprises, L.P., 9645 Scranton Road, Suite 130 San Diego, CA 92121, AND 858-888-7896.

Children can access most portions of our Sites and Services that are directed to children without registering. Though, we may use cookies and other similar tracking technologies to automatically collect information from our users, including children, when they visit or use our Sites or Services. We only collect as much personal information about a child as is reasonably necessary for the child to participate in any activity, and we do not condition a child’s participation on the disclosure of more personal information than is reasonably necessary.

Personal Information Collected from Children. We may collect personal information directly from children.  We may also automatically collect personal information from children when they access and navigate through our Services and use certain features. (For more information about our automatic information collection practices, including how users may disable cookies in web browsers, please see above, Section 6. Cookies and Tracking and Section 9. Privacy Choices).  

We may collect persistent identifiers that can be used to recognize a user over time and across different websites or online services, such as a customer number held in a cookie, an Internet Protocol (IP) address, or a or unique device identifier.  In limited circumstances, we may collect name and contact details, such as to enable us to contact parents to obtain verifiable consent, to respond directly to a child’s request on a one-time basis only, or where necessary to protect the safety of the child, security or integrity of our Services, to protect our legal rights, and to respond to legal process.  Except where an exception applies, we will obtain parental consent prior to collection of such personal information.

In addition to the above, we collect general location information (e.g., region, country or city, state derived from IP address) and other browser, device and usage data using cookies and other tracking mechanisms, such as type of computer operating system, IP address, browser type, access time, referring URL, pages viewed, and location information. For more information about our automatic information collection practices, including how users may adjust their cookie preferences for our Site, please see above, Section 6. Cookies and Tracking and Section 9. Privacy Choices.  

Use and Disclosure. We may use the personal information we collect from children as reasonably necessary for following purposes:

• To provide, improve and operate the Services we make available to children, to communicate with parents and children about the Services, to provide troubleshooting and technical support and for similar service and support purposes.
• To protect the security and integrity of the Services; and to investigate, prevent, detect and take action regarding fraud, unauthorized access, situations involving potential threats to the rights or safety of us or any person or third party, and other unauthorized activities or misconduct.
• To manage and respond to actual and potential legal disputes and claims, and to establish, defend or protect our legal rights or interests, including in the context of anticipated or actual litigation.  
• To comply with the law, our legal obligations and legal process, such warrants, subpoenas, court orders, and regulatory or law enforcement requests.  
• To facilitate any actual or contemplated merger, acquisition, asset sale or transfer, financing, bankruptcy or restructuring of all or part of our business or assets.
• In support of our internal operations, to the extent permitted by COPPA, including to maintain or analyze the functioning of our Sites and Services; perform network communications; authenticate users of;  to serve contextual advertising or personalize content on the Sites or Services, or cap the frequency of advertising; to protect the security or integrity of the user, Sites, and Services; to ensure legal or regulatory compliance; or to fulfill the request of a child as permitted under Title 16 of the Code of Federal Regulations, section 312.5(c)(3) and (4).

We may disclose the personal information we collect online from children in the following circumstances:

• To service providers we use to support the internal operations of our Sites and Services and who are bound by contractual or other obligations to use this personal information only for such purpose and to keep this personal information confidential.
• Where we are required to do so by law or legal process, such as to comply with any court order or subpoena or to respond to any government or regulatory request.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Dr. Seuss Enterprises, our customers, or others, including to:

1. Protect the safety of a child,
2. Protect the safety and security of the Sites and Services, or
3. Enable us to take precautions against liability.

Additionally, we may disclose this personal information as part of any actual or contemplated merger, sale, and transfer of our assets, acquisition, financing or restructuring of all or part of our business, bankruptcy or similar event, including prior to the completion of such a transfer where necessary to facilitate, plan or conduct due diligence related to the transfer.

Parental Privacy Controls. Parents may review their children’s personal information maintained by us, require us to correct or delete this personal information, and/or refuse to permit us to further collect or use their child’s personal information. Parents can submit a request to review, change, or delete their child’s personal information by sending us an email at privacy@drseuss.com. We may require you to take certain steps or provide additional information to verify your identity before we provide any information or make corrections.