News & Press

Vancouver, Canada – December 3, 2020 – tentree, the Earth’s most sustainable apparel brand, is partnering with Dr. Seuss Enterprises for a collaboration featuring the Lorax to provide eco-friendly fashion options this holiday season. The first tentree x Dr. Seuss collection drop consists of hoodies, crewnecks, sweatpants and tees for adults and children, all sustainably-made and designed to inspire environmental stewardship.  All 22 styles launched today are paired with Dr. Seuss artwork to remind us of the message from the iconic children’s book,  The Lorax. 

The Lorax, aka guardian of the forest, said it best, “I speak for the trees, for the trees have no tongues”. As the Lorax shows readers in the beloved story, we need to do better by our planet. As unofficial guardians of the forest, tentree takes their pledge to be kind to the planet seriously. With the purchase of each product, tentree will plant ten trees. As of today, tentree has planted over 50 million trees around the world to create jobs, provide food security, and offset millions of tonnes of carbon emissions.

“The Lorax by Dr. Seuss has been an inspiration to us and so many around the world,” stated tentree CEO, Derrick Emsley. “The character is the perfect embodiment of all that we inspire to do at tentree.  We speak for the trees and hope that this collaboration serves as a reminder of the incredible things we can do to make a difference.”

Susan Brandt, President of Dr. Seuss Enterprises, said,“tentree’s commitment to environmentally-friendly, sustainably-made fashion really makes them stand out as a perfect partner for The Lorax.  We know the line they have created will appeal to the many Lorax fans who love the art and characters of the story, but also want to protect the planet.”

While the Lorax was published almost 50 years ago, the message is still very relevant today.  Each design from this first tentree x Dr Seuss drop is a reminder of how invaluable our planet is.  The first collection can be found at https://www.tentree.com/collections/dr-seuss-x-tentree-the-lorax.

About Dr. Seuss Enterprises 

Dr. Seuss Enterprises is a leading children’s entertainment company focused on protecting Theodor Seuss Geisel’s (Dr. Seuss) legacy and thereby ensuring that each generation can experience the genius of Dr. Seuss.  The company was established in 1993 and is based in San Diego, CA.  Dr. Seuss Enterprises’ global endeavors complement Dr. Seuss’s iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships.  Ted Geisel once said he never wanted to license his characters to anyone who would “round out the edges” – a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss and his works, visit seussville.com and follow us on Instagram and Facebook.

ABOUT TENTREE

tentree is an earth-first lifestyle apparel brand whose mission is to plant 1 billion trees by 2030 to drastically reduce climate change. Every tentree purchase has a purpose: for each item sold, the company and its partners plant ten trees somewhere around the world. With over 50 million trees planted to date, tentree is becoming the most environmentally progressive sustainable apparel brand on the planet. For more information, visit tentree.com or follow on Instagram @tentree.