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SAN DIEGO (March 3, 2020) Dr. Seuss Enterprises, a leading global children’s entertainment company, today launched their first ever augmented reality experience for a Dr. Seuss title, Dr. Seuss’s ABC – An Amazing AR Alphabet! App. The digital learning-focused app, which is the first part in a series of digital educational experiences is produced by Sugar Creative, in partnership with Dr. Seuss Enterprises. Based on the bestselling book Dr. Seuss’s ABC, the app lets kids interact and learn the alphabet along with Seussian characters. It was also created with support from Unity’s MARS extension, which powers the augmented reality technology within the app.
Dr. Seuss’s ABC—An Amazing AR Alphabet! App is now available on the Apple App store and Google Play for phones and tablets and is also a tribute to Dr. Seuss’s Birthday, which kicked off yesterday, March 2nd, with the celebration continuing through the week.
The app allows kids to play with animated characters such as Aunt Annie’s Alligator, David Donald Doo, Fiffer-Feffer-Feff, Little Lola Lopp, Vera Violet Vinn, Young Yolanda Yorganson, Zizzer-Zazzer-Zuzz, and more – and even create their own AR story world.
“Dr. Seuss’s ABC – An Amazing AR Alphabet! App is an exciting way to ignite young imaginations through interactive play with the creative stories and beloved characters both kids and parents love,” Dr. Seuss Enterprises President Susan Brandt said in a statement. “We are thrilled to launch the app just in time to commemorate the annual Dr. Seuss’s Birthday holiday.”
The new digital learning app uses augmented reality technology with features that allow kids to direct their own experience. The Story Mode feature guides kids sequentially through the alphabet from A through Z with the animated characters appearing in AR. In addition, there is an A to Z feature that lets kids select a chapter of the book and listen to a narrated story with their favorite characters.
“Digital media and AR technology can be a powerful tool for supporting young children’s learning, so we are looking forward to offering families this new opportunity for interactive play,” Sugar Creative Managing Director Jason Veal said. “Dr. Seuss’s ABC – An Amazing AR Alphabet! App invites kids to create unique and hands-on learning experiences every time they play.”
The app also offers an innovate Sandbox feature that allows kids to select animated characters and create their very own AR world.
Dr. Seuss’s ABC—An Amazing AR Alphabet! App is powered by Unity’s MARS extension, which gives brands the power to build mixed reality (MR) and augmented reality (AR) applications that intelligently interact with any real-world environment for a deeper sense of presence and context. Unity provides the most accessible real-time platform and powers more than 60% of all the world’s AR and VR content.
“Dr. Seuss Enterprises is committed to offering best-in-class experiences parents and educators can trust and embracing emerging technologies that bring Dr. Seuss’s books to life like never before while also creating meaningful storytelling and learning experiences for children,” said Susan Brandt, Dr. Seuss Enterprises’ President.
“Together with Sugar Creative, an innovator in immersive AR technology, we’re excited to celebrate reading and bring Dr. Seuss stories to life in a new way with Dr. Seuss’s ABC – An Amazing AR Alphabet! App.”
The app is available for download on the Apple App Store and on Google Play for $3.99.
For more information on Dr. Seuss Enterprises, follow the company on Instagram and Facebook. To learn more about Sugar Creative, visit sugarcs.com.
Dr. Seuss Enterprises is a leading global children's entertainment company focused on preserving and enhancing the quality and dignity of Dr. Seuss’s body of work thereby ensuring that each generation will experience the stories, characters, life lessons and genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Dr. Seuss Enterprises' global endeavors complement Dr. Seuss's iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would "round out the edges" – a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss and his works, visit Seussville.com, and follow us on Instagram and Facebook.
Sugar Creative is a nationally leading, highly respected creative innovation studio based in the UK. Currently celebrating its 10-year anniversary, Sugar Creative has an award-winning team of in-house designers and developers. Founded in 2009, Sugar quickly built a reputation for high quality creative across multiple disciplines and became known for its innovative approach to marketing. Sugar Creative has pioneered Augmented Reality since its inception, launching rich engagement driven marketing campaigns for brands and companies globally. For more information on Sugar Creative, view our press pack.
Unity is the creator of the world's leading real-time 3D development platform, giving users the most powerful and accessible tools to create, operate, and monetize experiences for the real-time world. Unity empowers anyone, regardless of skill level and industry, to create 3D visual content using world-class technology, operate using resources that maximize ease-of-use, and monetize so that they can find success with their creations. The company's 1,000-person development team keeps Unity at the forefront of development by working alongside partners such as Google, Facebook, Oculus, Autodesk, and Microsoft to ensure optimized support for the latest releases and platforms. Made with Unity experiences reach nearly 3 billion devices worldwide and have been installed more than 29 billion times in the last 12 months. For more information, please visit www.unity.com.
