About Us
Community Engagement
Entertainment and Experiences
Licensing and Collaborations
News and Press
Fan Archive
Dr. Seuss Library
Contact
WHO: The Cat in the Hat, Thing 1 & Thing 2
WHAT: Dr. Seuss characters The Cat in the Hat, Thing 1 & Thing 2 will participate in a ceremonial lighting of the Empire State Building on Friday, Mar. 11 in celebration of The Cat in the Hat’s 65th Anniversary.
Dr. Seuss Enterprises is celebrating the 65th anniversary of the classic children’s book, The Cat in the Hat, which has captured the imaginations of young readers with its whimsical story and iconic red and white striped hat. First published in 1957, The Cat in The Hat quickly became a cultural phenomenon with excitement and fun packed into its pages. Over the past 65 years, the book has been a staple for young readers - often the first book they read, making it one of the most recognizable and beloved titles to this day. To honor the inspirational Dr. Seuss story and its enduring power to help children fall in love with reading, the Empire State Building will be lit up in red and white to represent The Cat in the Hat’s iconic striped hat.
WHERE: Empire State Building
350 Fifth Avenue between 33rd and 34th Streets
Photo opportunity to take place on the Grand Staircase and 86th Floor Observatory
WHEN: Friday, Mar. 11, 2022
Media Check-in: 9:45 a.m. ET | Photo Opportunity: 10:00 a.m. ET
CONTACT:
Alison McCaffrey, UEG / Alison.McCaffrey@uegworldwide.com 914-960-8118 (for Empire State Building)
Marley Gerber, DKC/Dr. Seuss / Marley_Gerber@dkcnews.com 516-320-0486
The Empire State Building, "The World's Most Famous Building," owned by Empire State Realty Trust, Inc. (ESRT: NYSE), soars 1,454 feet above Midtown Manhattan from base to antenna. The $165 million reimagination of the Empire State Building Observatory Experience creates an all-new experience with a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102nd Floor Observatory with floor-to-ceiling windows. The journey to the world-famous 86th Floor Observatory, the only 360-degree, open-air observatory with views of New York and beyond, orients visitors for their entire New York City experience and covers everything from the building's iconic history to its current place in pop-culture. Learn more at www.esbnyc.com. 2021 is the 90th anniversary year of the Building which officially opened on May 1, 1931. Declared "America's Favorite Building" by the American Institute of Architects, as well as the world's most popular travel destination by Uber and the #1 New York City attraction by Lonely Planet it welcomes more than 4 million annual visitors from around the world.
Since 2011, the building has been fully powered by renewable wind electricity, and its many floors primarily house a diverse array of office tenants such as LinkedIn, Shutterstock, and Global Brands Group, as well as retail options like STATE Grill and Bar, Tacombi, and Starbucks. For more information and Observatory Experience tickets visit esbnyc.com or follow the building's Facebook, Twitter, Instagram, Weibo, YouTube, or TikTok.
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, California. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit Seussville.com, or follow on Instagram.
